\nHere’s Why Beauty Is More Than Just Skin Deep\nAfter all, beauty comes from within, right?\nIt’s no secret that when we don’t eat and drink well, everything suffers, including our skin. From dehydration to dullness and increased breakouts, what we put inside our body has an impact on how our skin behaves. According to Kantar, the beauty supplements market is forecast to double globally from its value in 2016 to reach $6.8bn by 2024, thanks in no small part to the growing number of people looking to safeguard their wellness and beauty with a holistic, inside-out approach.\nAre beauty supplements worth the hype?\nThe way beauty supplements work is via the gut-skin axis, a connecting pathway that runs between the two microbiomes (organisms present in a particular environment) and shares information.\nPut simply, whatever reaches the gut can also have an impact on the skin, so if you flood your gut with plenty of nutrient-dense vitamins and minerals, it’s going to directly impact the health of your skin. While most experts agree that eating a healthy diet is the best way to start improving the quality of your skin, supplements can be a lifesaver if you struggle to maintain a balanced diet, if you’re looking to complement a good skincare regime or if you just need a bit of a helping hand from time to time (is that everyone?).\nAs with anything, it’s important to note that not all beauty supplements are created equal, so before you make one a part of your regular routine, do your homework. Understanding how to read nutrition labels so that you’re really informed about what you’re putting in your body is a great start. Likewise, if you’re someone that suffers with intolerances, look out for common allergens, as well as unnecessary fillers like synthetic colours, preservatives and flavours that can be present in many formulas.\nUnderstanding ingredients\nWhen it comes to what to go for in a beauty supplement, there are certain ingredients to look out for that will help give you radiant skin as well as the bonus of healthier, stronger hair and nails too.\nTo brighten skin and ward off free radical damage, vitamin C should be a mainstay in any formulation. As well as helping prevent free radical damage, its potent antioxidant properties can offer anti-ageing benefits from the inside out, helping to stimulate collagen synthesis for a plumper skin texture and reduce lines and wrinkles.\nMost experts will argue that vitamin A is the gold standard in skincare ingredients, so watch out for supplements that contain some form of this wonder ingredient. It’ll help boost skin health, improve cell turnover and bolster defence against UV damage.\nAnd finally, if a formula contains a good supply of B vitamins, then it’s good news for overall skin health. Widely regarded as superstars in the world of beauty, they help support several essential functions within the skin and defend against damaging environmental aggressors.